WTFAWG Podcast

Branding

I joined a group of recent graduates navigating the world outside of school sharing experiences, stories, and lessons. We had the idea to make a podcast for young adults who are learning to navigate the real world while discovering more about themselves. As a team we planned and conceptualized about current topics onto Spotify. We wanted our content to have engaging multi perspective conversations that were delivered in good humor. We represented our brand as such using a signature system.

Final Logo & Variations

Iconography

Color Palette

Visual Identity

Website

Spotify

Intro Video

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